Make Drayage Easier
Reconfigured the rate review and comparison features for a SaaS logistics startup by conducting market research and validating high-fidelity prototypes.
Product Design
Client
Drayeasy. Inc
Industry
SaaS, Logistics/Transportation
Timeline
March 2023- June 2023 Launched in Sep 2023
Team
Project Manager, Engineers, UX Designers
My Contribution
Market Research, Prototype, Usability Tests, User Interviews
Project Overview
DrayEasy is a digital booking platform that allows freight forwarders or cargo owners to find reliable truck drivers at competitive rates to transport containers from intermodal ports or ramps to inland destinations throughout the United States. It is the first in-market rate engine where customers can instantly obtain rates for over 95% of the lanes
Business Context
For freight forwarders, one of the most challenging part is to find a reliable truck with good rate to help them move the container for the last miles.
We want to make the user portal more user-friendly and customers will rely on the user portal for instant quotes, order placement. This redesign project mainly focused on the rate request, review and comparison feature after rate searching.
Challenges
How do we design a more user-friendly portal that makes the process of searching, comparing, and booking more intuitive and efficient?
DrayEasy aims to make the drayage process easier than before from quoting to proof of delivery, by connecting Shippers and Drayage Companies based on agreed rates and volume.
Despite the advantages in lane coverage and pricing, the user portal is lacking fundamental usability such as a confused state of function and visuals. Users find it hard to complete tasks and the process of searching, comparing and booking, leading to a great loss of customers.
Problems Overview With The Current Portal
The existing “Rate” section design does not adhere to the users’ mental models
Project Overview
Interview with stakeholders-Qualitative research
Three goals of the meeting:
1. Understand the type of targeted users;
2. Understand the detailed process of searching, rate comparing and booking;
3. Gather the client's pre-insights of ideas and user pain points.
Our design team and I, conducted a 60mins interview with a cross-functional team, including clients, software engineer, and customers to help us better understand the user experience and the product.
